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Gone are the days when companies just used to sell products. In a value-driven market, the currency for brands is experiences rather than products. In fact, a study has found customer experience to be the key differentiator, overtaking price and product. As per reports, 88% of companies are prioritising customer experience over everything else in the marketing mix.

Customer experience thus is definitely one of the top priorities for brands today. More so, because 86% of buyers intend to pay more for better customer experience. AlphaLearn Learning Management System (LMS) acts as an important tool in enhancing customer experience. It helps in effective employee orientation and training to help them better deal with customers at every touchpoint.